Books like Positioning

12 books to read next

• Brand Leadership David A. Aaker, Erich Joachimsthaler 6.8 h
• The Hero and the Outlaw Margaret Mark, Carol S. Pearson 7.0 h
• Building a Story Brand Donald Miller 4.2 h
• Brand Failures Matt Haig 5.2 h
• Strategic Marketing David W. Cravens, Nigel Piercy 13.8 h
• Designing Brand Identity Alina Wheeler 4.4 h
• The Attention Merchants Tim Wu 7.6 h
• Brands and Branding Rita Clifton, John Simmons, Sameena Ahmad, The Economist 4.7 h
• Marketing Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Elnora Stuart 11.2 h
• Advertising Media Planning Larry D. Kelley, Donald W. Jugenheimer 5.6 h
• Fashion Brands Mark Tungate 4.7 h
• Contagious Jonah Berger 4.6 h

How long each takes

Brand Leadership David A. Aaker, Erich Joachimsthaler 6.8 h The Hero and the Outlaw Margaret Mark, Carol S. Pearson 7.0 h Building a Story Brand Donald Miller 4.2 h Brand Failures Matt Haig 5.2 h Strategic Marketing David W. Cravens, Nigel Piercy 13.8 h Designing Brand Identity Alina Wheeler 4.4 h The Attention Merchants Tim Wu 7.6 h Brands and Branding Rita Clifton, John Simmons, Sameena Ahmad, The Economist 4.7 h Marketing Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Elnora Stuart 11.2 h Advertising Media Planning Larry D. Kelley, Donald W. Jugenheimer 5.6 h Fashion Brands Mark Tungate 4.7 h Contagious Jonah Berger 4.6 h

Bar height shows length. Estimated at 250 words a minute.