How long does it take to read Brand Failures?
Brand Failures by Matt Haig takes about 5 hours 14 minutes to read at 250 words a minute.
About 5 hours 14 minutes
A weekend read
First published 2003. 285 pages, about 78,375 words.
11 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 8 hours 43 minutes |
| Average, 250 words a minute | 5 hours 14 minutes |
| Fast, 400 words a minute | 3 hours 16 minutes |
The page count is the median across 7 editions, so your copy may differ. How we calculate.
About the book
This is the first examination of the world's top 100 spectacular brand disasters. It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Brand Failures is a fascinating look at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. In a highly readable and entertaining style, Matt Haig starts with classic examples from every era of branding and moves towards more recent brand failures. The book also has great practical value: each brand scenario includes a checklist of "lessons learnt", so providing "how not to" advice.
Subjects: Business, Nonfiction, Brand choice, Branding (Marketing), Brand loyalty, Marketing
