How long does it take to read The Hero and the Outlaw?
Margaret Mark, Carol S. Pearson
The Hero and the Outlaw by Margaret Mark, Carol S. Pearson takes about 7 hours 2 minutes to read at 250 words a minute.
About 7 hours 2 minutes
A weekend read
First published 2001. 384 pages, about 105,600 words.
15 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 11 hours 44 minutes |
| Average, 250 words a minute | 7 hours 2 minutes |
| Fast, 400 words a minute | 4 hours 24 minutes |
The page count is the median across 3 editions, so your copy may differ. How we calculate.
About the book
A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: * Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand * Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Subjects: Brand name products, Business, Marketing, Nonfiction, Product management, Merken
