How long does it take to read Fashion Brands?
Mark Tungate
Fashion Brands by Mark Tungate takes about 4 hours 39 minutes to read at 250 words a minute.
About 4 hours 39 minutes
A weekend read
First published 2005. 254 pages, about 69,850 words.
10 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 7 hours 46 minutes |
| Average, 250 words a minute | 4 hours 39 minutes |
| Fast, 400 words a minute | 2 hours 55 minutes |
The page count is the median across 3 editions, so your copy may differ. How we calculate.
About the book
This new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion ‘sense’ - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.
Subjects: Advertising, Brand name products, Branding (Marketing), Business, Fashion, Fashion merchandising
