How long does it take to read Positioning?
The Battle for Your Mind
Positioning by Al Ries, Jack Trout takes about 4 hours 31 minutes to read at 250 words a minute.
About 4 hours 31 minutes
A weekend read
First published 1981. 246 pages, about 67,650 words.
10 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 7 hours 31 minutes |
| Average, 250 words a minute | 4 hours 31 minutes |
| Fast, 400 words a minute | 2 hours 49 minutes |
The page count is the median across 21 editions, so your copy may differ. How we calculate.
About the book
"It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done." "The first book to deal with the problems of communicating to a skeptical public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one."--Jacket.
Subjects: Positioning (Advertising), Advertising, Marketing, Product management, Success, Positionnement (Publicité)
