How long does it take to read Advertising Media Planning?
Larry D. Kelley, Donald W. Jugenheimer
Advertising Media Planning by Larry D. Kelley, Donald W. Jugenheimer takes about 5 hours 34 minutes to read at 250 words a minute.
About 5 hours 34 minutes
A weekend read
First published 2003. 304 pages, about 83,600 words.
12 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 9 hours 17 minutes |
| Average, 250 words a minute | 5 hours 34 minutes |
| Fast, 400 words a minute | 3 hours 29 minutes |
The page count is the median across 22 editions, so your copy may differ. How we calculate.
About the book
The planning and placement of advertising media is a multi-billion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed text offers practical guidance for those who practice media planning on a daily basis as well as those who must ultimately approve strategic media decisions.Full of current brand examples, the book is a 'must-read' for all who will be involved in the media decision process on both the agency and client side. Its easy-to-read style and logical format make it ideal for classroom adoption, and students will benefit from the down-to-earth approach and real-world business examples."Improvements for the Second Edition" include: new chapters on Understanding Media Costs, Media Effects and Trends, and How to Prepare a Media Plan; a new appendix on How the Advertising Business Is Organized; a thoroughly revised chapter on Evaluating an Advertising Media Plan; many new examples, illustrations, explanations, and exhibits; and, closer coordination of the content with the updated accompanying workbook, Advertising Media Workbook and Sourcebook, Second Edition.
Subjects: Marketing, Brand name products, Advertising media planning, Advertising, Advertising industry, Media Studies
