How long does it take to read Contagious?
Contagious by Jonah Berger takes about 4 hours 35 minutes to read at 250 words a minute.
About 4 hours 35 minutes
A weekend read
First published 2013. 250 pages, about 68,750 words.
10 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 7 hours 38 minutes |
| Average, 250 words a minute | 4 hours 35 minutes |
| Fast, 400 words a minute | 2 hours 52 minutes |
The page count is the median across 6 editions, so your copy may differ. How we calculate.
About the book
In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread - for designing messages, advertisements, and information that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, this book will show you how to make your product or idea catch on.
Subjects: Popularity, Economic aspects, Consumer behavior, New products, Advertising, Marketing
