Books like Consumer Behavior
John C. Mowen
Consumer Behavior is 755 pages, about 13 hours 51 minutes at 250 words a minute.
7 books to read next
How long each takes
Predictably Irrational 6.8 h 
Consumer Behavior and Marketing Action 13.2 h 
Buy Ology 4.7 h 
Brandwashed 5.3 h 
Lean Analytics 8.1 h 
The Hacking of the American Mind 6.4 h 
The Consumer Society 5.5 h Bar height shows length. Estimated at 250 words a minute.