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Cover of Buy Ology

How long does it take to read Buy Ology?

Martin Lindström

Buy Ology by Martin Lindström takes about 4 hours 39 minutes to read at 250 words a minute.

About 4 hours 39 minutes

A weekend read

First published 2008. 254 pages, about 69,850 words.

10 days at 30 minutes a day

Estimate based on 275 words per page.

At other speeds

Slow, 150 words a minute 7 hours 46 minutes
Average, 250 words a minute 4 hours 39 minutes
Fast, 400 words a minute 2 hours 55 minutes

The page count is the median across 14 editions, so your copy may differ. How we calculate.

About the book

Lindstrom presents the findings from his three-year, seven-million-dollar neuromarketing study, an experiment that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, and products. His results alter much of what we have long believed about what seduces our interest and drives us to buy. Filled with inside stories about how we respond to well-known brands.

Subjects: Consumer behavior, Shopping, Neuromarketing, Consumers, Psychological aspects, Marketing

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