Books like Basic Marketing
E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr.
Basic Marketing is 767 pages, about 14 hours 4 minutes at 250 words a minute.
12 books to read next
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Marketing Management 14.4 h -
Principles of Marketing 13.2 h -
Kotler on Marketing 5.0 h -
A Framework for Marketing Management 6.7 h -
Strategic Marketing 13.8 h -
Brand Leadership 6.8 h -
Marketing Management 16.4 h -
The Personal MBA 9.2 h -
Strategic Market Management 6.5 h -
Consumer Behavior 14.1 h -
Sales Promotion Essentials 4.3 h -
Strategic Management 9.9 h
How long each takes
Marketing Management 14.4 h Principles of Marketing 13.2 h Kotler on Marketing 5.0 h A Framework for Marketing Management 6.7 h Strategic Marketing 13.8 h Brand Leadership 6.8 h Marketing Management 16.4 h The Personal MBA 9.2 h Strategic Market Management 6.5 h Consumer Behavior 14.1 h Sales Promotion Essentials 4.3 h Strategic Management 9.9 h Bar height shows length. Estimated at 250 words a minute.