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Cover of Basic Marketing

How long does it take to read Basic Marketing?

E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr.

Basic Marketing by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr. takes about 14 hours 4 minutes to read at 250 words a minute.

About 14 hours 4 minutes

A week or two of reading

First published 1960. 767 pages, about 210,925 words.

29 days at 30 minutes a day

Estimate based on 275 words per page.

At other speeds

Slow, 150 words a minute 23 hours 26 minutes
Average, 250 words a minute 14 hours 4 minutes
Fast, 400 words a minute 8 hours 47 minutes

The page count is the median across 26 editions, so your copy may differ. How we calculate.

Subjects: Marketing, Management, Marketing - General, Business / Economics / Finance, Sales & marketing, Export marketing

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