How long does it take to read Principles of Marketing?
Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts
Principles of Marketing by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts takes about 13 hours 12 minutes to read at 250 words a minute.
About 13 hours 12 minutes
A week or two of reading
First published 1980. 720 pages, about 198,000 words.
27 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 22 hours |
| Average, 250 words a minute | 13 hours 12 minutes |
| Fast, 400 words a minute | 8 hours 15 minutes |
The page count is the median across 91 editions, so your copy may differ. How we calculate.
About the book
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
Subjects: Management, Marketing, Strategisch management, Marketingmanagement, Manuels d'enseignement superieur, Gestion
