How long does it take to read The Loyalty Effect?
Frederick F. Reichheld
The Loyalty Effect by Frederick F. Reichheld takes about 5 hours 55 minutes to read at 250 words a minute.
About 5 hours 55 minutes
A weekend read
First published 1996. 323 pages, about 88,825 words.
12 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 9 hours 52 minutes |
| Average, 250 words a minute | 5 hours 55 minutes |
| Fast, 400 words a minute | 3 hours 42 minutes |
The page count is the median across 2 editions, so your copy may differ. How we calculate.
About the book
The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This book shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy. In The Loyalty Effect Fred Reichheld demonstrates the power of loyalty-based management as a highly profitable alternative to the economics of perpetual churn. He lays out the principles that connect value creation, loyalty, growth, and profits and shows how great companies like State Farm, Toyota/Lexus, MBNA, John Deere, and the Leo Burnett advertising agency have used these principles to build unassailable franchises of loyal customers, loyal employees, and loyal owners. He describes the key business philosophies that underlie the remarkable results of these loyalty leaders. The Loyalty Effect will provide your company with an effective approach to sustained value creation and change the way you think about loyalty, profits, and the nature of business. Reichheld makes the powerful economic case for loyalty - and takes you through the numbers to prove it. His startling conclusions show how even a small improvement in customer retention can double profits for your company.
Subjects: Consumer satisfaction, Job satisfaction, Labor productivity, Loyalty, Customer relations, Satisfaction au travail
