How long does it take to read Strategic Marketing for Educational Institutions?
Strategic Marketing for Educational Institutions by Philip Kotler takes about 7 hours 16 minutes to read at 250 words a minute.
About 7 hours 16 minutes
A weekend read
First published 1985. 396 pages, about 108,900 words.
15 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 12 hours 6 minutes |
| Average, 250 words a minute | 7 hours 16 minutes |
| Fast, 400 words a minute | 4 hours 32 minutes |
The page count is the median across 3 editions, so your copy may differ. How we calculate.
About the book
Here is the handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. It emphasizes quality, including service quality, and the value of cost-effective research to uncover and gain a better understanding of the institutions marketing problems, as a basis for planning effective programs. It focuses on marketing as a process based on strategic planning, and presents ways to replace guesses with estimates through the use of tools for estimating market demand. The book illustrates sound, systematic ways to develop and test new programs, and focuses on direct mail including guidelines for using direct mail effectively and on educational institutions as service providers. 80% of the material is new or has been updated. It contains a new description of the marketing issues facing educational institutions in the 90s with the latest available statistics, and includes more examples of practical marketing-research tools.
Subjects: Schools, Public relations, Marketing, Education, Educational planning, Educational fund raising
