How long does it take to read Small Data?
Small Data by Martin Lindström takes about 4 hours 42 minutes to read at 250 words a minute.
About 4 hours 42 minutes
A weekend read
First published 2016. 256 pages, about 70,400 words.
10 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 7 hours 49 minutes |
| Average, 250 words a minute | 4 hours 42 minutes |
| Fast, 400 words a minute | 2 hours 56 minutes |
The page count is the median across 11 editions, so your copy may differ. How we calculate.
About the book
"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"--
Subjects: Consumer behavior, Branding (Marketing), Marketing, Business names, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS
