How long does it take to read Selling the Invisible?
Selling the Invisible by Harry Beckwith takes about 4 hours 59 minutes to read at 250 words a minute.
About 4 hours 59 minutes
A weekend read
First published 1997. 272 pages, about 74,800 words.
10 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 8 hours 19 minutes |
| Average, 250 words a minute | 4 hours 59 minutes |
| Fast, 400 words a minute | 3 hours 7 minutes |
The page count is the median across 17 editions, so your copy may differ. How we calculate.
About the book
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Subjects: Marketing, Service industries, Business, Nonfiction, Dienstensector, Selling
