How long does it take to read Marketing Research?
David A. Aaker, V. Kumar, George S. Day
Marketing Research by David A. Aaker, V. Kumar, George S. Day takes about 14 hours 11 minutes to read at 250 words a minute.
About 14 hours 11 minutes
A week or two of reading
First published 1980. 774 pages, about 212,850 words.
29 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 23 hours 39 minutes |
| Average, 250 words a minute | 14 hours 11 minutes |
| Fast, 400 words a minute | 8 hours 52 minutes |
The page count is the median across 15 editions, so your copy may differ. How we calculate.
About the book
"Now in its Eighth Edition, Aaker, Kumar, and Day's Marketing Research shows when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results, so you can make smart business decisions. The authors guide you step by step through the entire marketing research process, describing the most current methodologies. Updated to reflect emerging trends, this Eighth Edition features a stronger emphasis on the important role of marketing intelligence, new cases and real-world examples, and new topics of interest and methods of practice in marketing research."--Jacket.
Subjects: Marketing research, Marketing, Marktonderzoek
