How long does it take to read Building Strong Brands?
Building Strong Brands by David A. Aaker takes about 6 hours 58 minutes to read at 250 words a minute.
About 6 hours 58 minutes
A weekend read
First published 1996. 380 pages, about 104,500 words.
14 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 11 hours 37 minutes |
| Average, 250 words a minute | 6 hours 58 minutes |
| Fast, 400 words a minute | 4 hours 21 minutes |
The page count is the median across 5 editions, so your copy may differ. How we calculate.
About the book
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.
Subjects: Management, Brand name products, Valuation, Intangible property, Branding, Product management
