How long does it take to read Marketing Management 3Rd Edn EPub EBook?
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Marketing Management 3Rd Edn EPub EBook by Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen takes about 17 hours 54 minutes to read at 250 words a minute.
About 17 hours 54 minutes
A long haul
First published 2016. 976 pages, about 268,400 words.
36 days (about 6 weeks) at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 29 hours 49 minutes |
| Average, 250 words a minute | 17 hours 54 minutes |
| Fast, 400 words a minute | 11 hours 11 minutes |
The page count is the median across 1 edition, so your copy may differ. How we calculate.
About the book
The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing considered by many as the authoritative book on the subject. This third European edition keeps the accessibility, theoretical rigour and managerial relevance—the heart of the book—and adds: - A structure designed specifically to fit the way the course is taught in Europe. - Fresh European examples which make students feel at home. - The inclusion of the work of prominent European academics. - A focus on the digital challenges for marketers. - An emphasis on the importance of creative thinking and its contribution to marketing practice. - New in-depth case studies, each of which integrates one of the major parts in the book. This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts. A key text for both undergraduate and postgraduate marketing programmes.
Subjects: Non-classifiable
