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How long does it take to read Invisible Influence?

Jonah Berger

Invisible Influence by Jonah Berger takes about 4 hours 59 minutes to read at 250 words a minute.

About 4 hours 59 minutes

A weekend read

First published 2016. 272 pages, about 74,800 words.

10 days at 30 minutes a day

Estimate based on 275 words per page.

At other speeds

Slow, 150 words a minute 8 hours 19 minutes
Average, 250 words a minute 4 hours 59 minutes
Fast, 400 words a minute 3 hours 7 minutes

The page count is the median across 6 editions, so your copy may differ. How we calculate.

About the book

Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.

Subjects: Social choice, Social influence, Influence (Psychology), Behavior modification, Consumer behavior, Influence

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