Books like Essentials of Marketing
William D. Perreault, E. Jerome McCarthy
Essentials of Marketing is 714 pages, about 13 hours 5 minutes at 250 words a minute.
12 books to read next
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Strategic Marketing 13.8 h -
Marketing Research 15.1 h -
Human Action 16.6 h -
The Personal MBA 9.2 h -
Global Macro Trading 6.8 h -
Marketing Places 7.3 h -
Principles of Customer Relationship Management 9.5 h -
Brand Leadership 6.8 h -
The Marketer's Guide to Public Relations in the 21St Century 5.4 h -
Sales Promotion Essentials 4.3 h -
Service Management and Marketing 7.4 h -
Brands and Branding 4.7 h
How long each takes
Strategic Marketing 13.8 h Marketing Research 15.1 h Human Action 16.6 h The Personal MBA 9.2 h Global Macro Trading 6.8 h Marketing Places 7.3 h Principles of Customer Relationship Management 9.5 h Brand Leadership 6.8 h The Marketer's Guide to Public Relations in the 21St Century 5.4 h Sales Promotion Essentials 4.3 h Service Management and Marketing 7.4 h Brands and Branding 4.7 h Bar height shows length. Estimated at 250 words a minute.