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How long does it take to read Why We Buy?

Paco Underhill

Why We Buy by Paco Underhill takes about 4 hours 42 minutes to read at 250 words a minute.

About 4 hours 42 minutes

A weekend read

First published 1999. 256 pages, about 70,400 words.

10 days at 30 minutes a day

Estimate based on 275 words per page.

At other speeds

Slow, 150 words a minute 7 hours 49 minutes
Average, 250 words a minute 4 hours 42 minutes
Fast, 400 words a minute 2 hours 56 minutes

The page count is the median across 15 editions, so your copy may differ. How we calculate.

Subjects: Recherche, Shopping, Marketing, Consommateurs, Comportement, Comportamiento del consumidor

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