How long does it take to read Twenty Ads That Shook the World?
James Twitchell
Twenty Ads That Shook the World by James Twitchell takes about 4 hours 24 minutes to read at 250 words a minute.
About 4 hours 24 minutes
A weekend read
First published 2000. 240 pages, about 66,000 words.
9 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 7 hours 20 minutes |
| Average, 250 words a minute | 4 hours 24 minutes |
| Fast, 400 words a minute | 2 hours 45 minutes |
The page count is the median across 1 edition, so your copy may differ. How we calculate.
About the book
"Like it or not, commercial speech - advertising - makes up most of what we share as a culture. We live in a time when the vast majority of Americans can recite, almost without thinking about it, the ingredients of a McDonald's Big Mac but would be hard-pressed to do the same with, say, a line or two of Wordsworth's poetry. It's with this in mind that James B. Twitchell, one of the most respected advertising scholars and pundits, and the author of the classic advertising text Adcult USA, has chosen the twenty ads (complete with their artwork) of the twentieth century that have most influenced our culture and marketplace.". "Each ad and its overall campaign are deconstructed; we see firsthand how and why they are created, which needs they address, what boundaries they break. And we meet the geniuses of the business - Rosser Reeves, Leo Burnett, David Oglivy, Claude Hopkins - and learn what made them tick."--BOOK JACKET.
Subjects: Advertising, Psychological aspects, Advertising, history
