How long does it take to read The Strategy and Tactics of Pricing?
Thomas T. Nagle, Reed K. Holden, John Hogan
The Strategy and Tactics of Pricing by Thomas T. Nagle, Reed K. Holden, John Hogan takes about 6 hours 45 minutes to read at 250 words a minute.
About 6 hours 45 minutes
A weekend read
First published 1987. 368 pages, about 101,200 words.
14 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 11 hours 15 minutes |
| Average, 250 words a minute | 6 hours 45 minutes |
| Fast, 400 words a minute | 4 hours 13 minutes |
The page count is the median across 16 editions, so your copy may differ. How we calculate.
About the book
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes!. Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
Subjects: Marketing, Pricing, Decision making, Marketing, management, Success in business
