How long does it take to read The New Strategic Brand Management?
The New Strategic Brand Management by Jean-Noël Kapferer takes about 9 hours 1 minute to read at 250 words a minute.
About 9 hours 1 minute
A week or two of reading
First published 2012. 492 pages, about 135,300 words.
19 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 15 hours 2 minutes |
| Average, 250 words a minute | 9 hours 1 minute |
| Fast, 400 words a minute | 5 hours 38 minutes |
The page count is the median across 1 edition, so your copy may differ. How we calculate.
About the book
"Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Nol︠ Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels, the new dynamics of targeting and the comeback of local brands"--
Subjects: Brand name products, Management
