How long does it take to read The New Rules of Green Marketing?
Strategies, Tools, and Inspiration for Sustainable Branding
Jacquelyn Ottman
The New Rules of Green Marketing by Jacquelyn Ottman takes about 4 hours 59 minutes to read at 250 words a minute.
About 4 hours 59 minutes
A weekend read
First published 2010. 272 pages, about 74,800 words.
10 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 8 hours 19 minutes |
| Average, 250 words a minute | 4 hours 59 minutes |
| Fast, 400 words a minute | 3 hours 7 minutes |
The page count is the median across 11 editions, so your copy may differ. How we calculate.
About the book
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits--the new rules--is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers-including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart-Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing", teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more.
Subjects: Green marketing, Green products, Sustainable development, BUSINESS & ECONOMICS, Green Business, Marketing
