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Cover of The Hidden Persuaders

How long does it take to read The Hidden Persuaders?

Vance Packard

The Hidden Persuaders by Vance Packard takes about 5 hours 3 minutes to read at 250 words a minute.

About 5 hours 3 minutes

A weekend read

First published 1957. 275 pages, about 75,625 words.

11 days at 30 minutes a day

Estimate based on 275 words per page.

At other speeds

Slow, 150 words a minute 8 hours 24 minutes
Average, 250 words a minute 5 hours 3 minutes
Fast, 400 words a minute 3 hours 9 minutes

The page count is the median across 42 editions, so your copy may differ. How we calculate.

About the book

An account of the motivation research people, the advertising agency psychologists who analyze consumer desires and find out how to make people buy the things the agencies are paid to promote. Personalities, techniques, symbols, and approaches are discussed and some of the leading ad psychologists are interviewed.

Subjects: Advertising, Social aspects, Social aspects of Advertising, Motivation research (Marketing), Psychological aspects of Advertising, Publicidad

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