How long does it take to read The Effects of Mass Communication?
Joseph T. Klapper
The Effects of Mass Communication by Joseph T. Klapper takes about 5 hours 32 minutes to read at 250 words a minute.
About 5 hours 32 minutes
A weekend read
First published 1960. 302 pages, about 83,050 words.
12 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 9 hours 14 minutes |
| Average, 250 words a minute | 5 hours 32 minutes |
| Fast, 400 words a minute | 3 hours 28 minutes |
The page count is the median across 5 editions, so your copy may differ. How we calculate.
About the book
This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation."
Subjects: Communication, Communications research, Mass media, Research, Social aspects, Social aspects of Communication
