How long does it take to read The Discipline of Market Leaders?
Michael Treacy
The Discipline of Market Leaders by Michael Treacy takes about 3 hours 50 minutes to read at 250 words a minute.
About 3 hours 50 minutes
A weekend read
First published 1995. 209 pages, about 57,475 words.
8 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 6 hours 23 minutes |
| Average, 250 words a minute | 3 hours 50 minutes |
| Fast, 400 words a minute | 2 hours 24 minutes |
The page count is the median across 7 editions, so your copy may differ. How we calculate.
About the book
Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx "absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? Why does Lands' End remember your last order and even your family's clothing sizes but after ten years of membership American Express still solicits you to join? How is it that some companies are reinventing competition in their markets while others are seemingly oblivious to the changing world around them? These are the questions that authors Michael Treacy and Fred Wiersema explore in their groundbreaking book, The Discipline of Market Leaders, from the same consulting firm that brought you business reengineering. The answers provide a revolutionary way of thinking about customers, competition, markets, and the fundamental structure of your organization.^ The authors' thesis is deceptively simple: that successful organizations - the market leaders - excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single "value discipline"--Best total cost, best product, or best total solution - and then build their organization around it. They sustain their leadership position not by resting on their laurels, but by offering better value year after year. Choosing one discipline to master does not mean abandoning the other two, only that a company must stake its reputation - and focus its energy and assets - on a single one to achieve success over the long term. No company can reliably succeed today by trying to be all things to all customers.^ Through detailed case studies of some of the world's best-known companies, The Discipline of Market Leaders examines the implications of each discipline from an operating standpoint, offering step-by-step guidance on choosing and implementing the right one. Each discipline demands a distinct organizational model with its own structure, processes, information…
Subjects: Competition, Customer services, Market segmentation, Marketing, Quality of products, Productontwikkeling
