How long does it take to read The Culting of Brands?
Douglas Atkin
The Culting of Brands by Douglas Atkin takes about 4 hours 42 minutes to read at 250 words a minute.
About 4 hours 42 minutes
A weekend read
First published 2004. 256 pages, about 70,400 words.
10 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 7 hours 49 minutes |
| Average, 250 words a minute | 4 hours 42 minutes |
| Fast, 400 words a minute | 2 hours 56 minutes |
The page count is the median across 2 editions, so your copy may differ. How we calculate.
About the book
"Atkin argues that people become addicted to "cult brands" for more or less the same reasons that people become committed to cults. In The Culting of Brands, he explains how companies have fueled such unshakable allegiance." "The Culting of Brands includes interviews with current and former cult members, and some of today's most creative marketers. The book makes the connection between religion and consumerism, beliefs and buying instincts."--BOOK JACKET.
Subjects: Merken, Branding (Marketing), Commercialisation, Consommateurs, Identité (Psychologie), Customer loyalty
