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How long does it take to read The Brand Gap?

Marty Neumeier

The Brand Gap by Marty Neumeier takes about 3 hours 32 minutes to read at 250 words a minute.

About 3 hours 32 minutes

A weekend read

First published 2003. 193 pages, about 53,075 words.

8 days at 30 minutes a day

Estimate based on 275 words per page.

At other speeds

Slow, 150 words a minute 5 hours 54 minutes
Average, 250 words a minute 3 hours 32 minutes
Fast, 400 words a minute 2 hours 13 minutes

The page count is the median across 4 editions, so your copy may differ. How we calculate.

About the book

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--BOOK JACKET

Subjects: Brand name products, Marketing, Planning, Branding (Marketing), Internet marketing

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