How long does it take to read The Anatomy of Buzz?
Emanuel Rosen
The Anatomy of Buzz by Emanuel Rosen takes about 5 hours 33 minutes to read at 250 words a minute.
About 5 hours 33 minutes
A weekend read
First published 2000. 303 pages, about 83,325 words.
12 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 9 hours 16 minutes |
| Average, 250 words a minute | 5 hours 33 minutes |
| Fast, 400 words a minute | 3 hours 28 minutes |
The page count is the median across 7 editions, so your copy may differ. How we calculate.
About the book
"In The Anatomy of Buzz, former marketing VP Emanuel Rosen pinpoints the products and services that benefit the most from buzz - a universe that embraces everything from high-tech equipment to books, various consumer and entertainment products to legal and other support services - and offers specific strategies for creating and sustaining effective word-of-mouth campaigns. Drawing from interviews with more than 150 executives, marketing leaders, and researchers who have successfully built buzz for major brands, Rosen describes the ins and outs of attracting the attention of influential first users and "big-mouth" movers and shakers. He also discusses proven techniques for stimulating customer-to-customer selling - including how companies can spread the word to new territories by taking advantage of customer hubs and networks on the Internet and elsewhere."--BOOK JACKET.
Subjects: Marketing, Word-of-mouth advertising
