How long does it take to read Tested Advertising Methods?
John Caples
Tested Advertising Methods by John Caples takes about 5 hours 5 minutes to read at 250 words a minute.
About 5 hours 5 minutes
A weekend read
First published 1932. 277 pages, about 76,175 words.
11 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 8 hours 28 minutes |
| Average, 250 words a minute | 5 hours 5 minutes |
| Fast, 400 words a minute | 3 hours 10 minutes |
The page count is the median across 11 editions, so your copy may differ. How we calculate.
About the book
"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer ... from finding the right appeal to putting it into your copy ... from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers ... choose graphics that help sell your product ... and find the right appeal for your audience."--Jacket.
Subjects: Advertising
