How long does it take to read Permission Marketing?
Turning Strangers Into Friends And Friends Into Customers
Permission Marketing by Seth Godin takes about 4 hours 42 minutes to read at 250 words a minute.
About 4 hours 42 minutes
A weekend read
First published 1999. 256 pages, about 70,400 words.
10 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 7 hours 49 minutes |
| Average, 250 words a minute | 4 hours 42 minutes |
| Fast, 400 words a minute | 2 hours 56 minutes |
The page count is the median across 4 editions, so your copy may differ. How we calculate.
About the book
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works.". "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--BOOK JACKET.
Subjects: Publicité sur Internet, Relationship marketing, Marketing sur Internet, Marketing relationnel, Marketing direct, Relatiemarketing
