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Cover of Onward

How long does it take to read Onward?

Howard Schultz, Joanne Schultz Howard; Gordon, Schultz, Howard, Gordon, Joanne, aa

Onward by Howard Schultz, Joanne Schultz Howard; Gordon, Schultz, Howard, Gordon, Joanne, aa takes about 6 hours 25 minutes to read at 250 words a minute.

About 6 hours 25 minutes

A weekend read

First published 1994. 350 pages, about 96,250 words.

13 days at 30 minutes a day

Estimate based on 275 words per page.

At other speeds

Slow, 150 words a minute 10 hours 42 minutes
Average, 250 words a minute 6 hours 25 minutes
Fast, 400 words a minute 4 hours 1 minute

The page count is the median across 16 editions, so your copy may differ. How we calculate.

About the book

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. - Publisher.

Subjects: Coffee, Organizational change, Starbucks Coffee Company, Marketing, Coffee industry, Leadership

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