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How long does it take to read Nudge?

Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler, Cass R. Sunstein

Nudge by Richard H. Thaler, Cass R. Sunstein takes about 5 hours 43 minutes to read at 250 words a minute.

About 5 hours 43 minutes

A weekend read

First published 2008. 312 pages, about 85,800 words.

12 days at 30 minutes a day

Estimate based on 275 words per page.

At other speeds

Slow, 150 words a minute 9 hours 32 minutes
Average, 250 words a minute 5 hours 43 minutes
Fast, 400 words a minute 3 hours 35 minutes

The page count is the median across 17 editions, so your copy may differ. How we calculate.

About the book

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

Subjects: Business, Choice (Psychology), Consumer behavior, Decision making, Economic aspects, Economic aspects of Choice (Psychology)

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