How long does it take to read Marks of Excellence?
Per Mollerup
Marks of Excellence by Per Mollerup takes about 4 hours 24 minutes to read at 250 words a minute.
About 4 hours 24 minutes
A weekend read
First published 1995. 240 pages, about 66,000 words.
9 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 7 hours 20 minutes |
| Average, 250 words a minute | 4 hours 24 minutes |
| Fast, 400 words a minute | 2 hours 45 minutes |
The page count is the median across 4 editions, so your copy may differ. How we calculate.
About the book
"This book presents a thorough exploration of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The next chapters study corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive taxonomy of trademarks covering name marks, abbreviations and all kinds of picture marks. Following the taxonomy, the classification leads to an alphabetical index of trademark themes from animals to word puzzles. This index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space."--BOOK JACKET.
Subjects: Business names, History, Trademarks, Art, Commercial
