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Cover of Marketing Strategy and Competitive Positioning

How long does it take to read Marketing Strategy and Competitive Positioning?

Graham J. Hooley

Marketing Strategy and Competitive Positioning by Graham J. Hooley takes about 11 hours 53 minutes to read at 250 words a minute.

About 11 hours 53 minutes

A week or two of reading

First published 1998. 648 pages, about 178,200 words.

24 days at 30 minutes a day

Estimate based on 275 words per page.

At other speeds

Slow, 150 words a minute 19 hours 48 minutes
Average, 250 words a minute 11 hours 53 minutes
Fast, 400 words a minute 7 hours 26 minutes

The page count is the median across 2 editions, so your copy may differ. How we calculate.

About the book

"Marketing Strategy and Competitive Positioning, 3e deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage."--Jacket.

Subjects: Marketing, Target marketing, Management, Marketing, management, Marketing--management

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