How long does it take to read Marketing for Dummies?
Alexander Hiam
Marketing for Dummies by Alexander Hiam takes about 6 hours 58 minutes to read at 250 words a minute.
About 6 hours 58 minutes
A weekend read
First published 1997. 380 pages, about 104,500 words.
14 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 11 hours 37 minutes |
| Average, 250 words a minute | 6 hours 58 minutes |
| Fast, 400 words a minute | 4 hours 21 minutes |
The page count is the median across 4 editions, so your copy may differ. How we calculate.
About the book
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.
Subjects: Marketing, Management, Business, Nonfiction, Advertising, Gestion
