How long does it take to read Leading Digital?
Turning Technology into Business Transformation
George Westerman, Andrew McAfee
Leading Digital by George Westerman, Andrew McAfee takes about 5 hours 21 minutes to read at 250 words a minute.
About 5 hours 21 minutes
A weekend read
First published 2014. 292 pages, about 80,300 words.
11 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 8 hours 55 minutes |
| Average, 250 words a minute | 5 hours 21 minutes |
| Fast, 400 words a minute | 3 hours 21 minutes |
The page count is the median across 1 edition, so your copy may differ. How we calculate.
About the book
"Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change. Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more"-- "Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies - but there's still a whopping 94% of the business economy that needs to change. This book will show them how. George Westerman of MIT, Didier Bonnet of…
Subjects: Management, Strategic planning, Information technology, Organizational change, BUSINESS & ECONOMICS / Management, Information technology, management
