How long does it take to read How Big Brands Grow What Marketers Dont Know?
How Big Brands Grow What Marketers Dont Know by Byron Sharp takes about 4 hours 11 minutes to read at 250 words a minute.
About 4 hours 11 minutes
A weekend read
First published 2010. 228 pages, about 62,700 words.
9 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 6 hours 58 minutes |
| Average, 250 words a minute | 4 hours 11 minutes |
| Fast, 400 words a minute | 2 hours 37 minutes |
The page count is the median across 1 edition, so your copy may differ. How we calculate.
About the book
"This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application. The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based." -- Product Description.
Subjects: Marketing, Business and economics, Consumer studies, Branding (Marketing)
