How long does it take to read Hooked?
Hooked by Nir Eyal takes about 4 hours 26 minutes to read at 250 words a minute.
About 4 hours 26 minutes
A weekend read
First published 2014. 242 pages, about 66,550 words.
9 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 7 hours 24 minutes |
| Average, 250 words a minute | 4 hours 26 minutes |
| Fast, 400 words a minute | 2 hours 46 minutes |
The page count is the median across 7 editions, so your copy may differ. How we calculate.
About the book
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. -- from dust jacket.
Subjects: Consumer behavior, New products, Consumers' preferences, Produktentwicklung, Verbraucher, Gewohnheit
