How long does it take to read Handbook of Marketing Scales?
multi-item measures for marketing and consumer behavior research
William O. Bearden
Handbook of Marketing Scales by William O. Bearden takes about 8 hours 10 minutes to read at 250 words a minute.
About 8 hours 10 minutes
A week or two of reading
First published 1993. 445 pages, about 122,375 words.
17 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 13 hours 36 minutes |
| Average, 250 words a minute | 8 hours 10 minutes |
| Fast, 400 words a minute | 5 hours 6 minutes |
The page count is the median across 2 editions, so your copy may differ. How we calculate.
About the book
"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--BOOK JACKET.
Subjects: Consumer behavior, Marketing research, Research, Recherche, Meetmethoden, Multidimensionale Skalierung
