How long does it take to read Great by Choice?
Jim Collins, Morten T. Hansen
Great by Choice by Jim Collins, Morten T. Hansen takes about 5 hours 52 minutes to read at 250 words a minute.
About 5 hours 52 minutes
A weekend read
First published 2011. 320 pages, about 88,000 words.
12 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 9 hours 47 minutes |
| Average, 250 words a minute | 5 hours 52 minutes |
| Fast, 400 words a minute | 3 hours 40 minutes |
The page count is the median across 6 editions, so your copy may differ. How we calculate.
About the book
The new question. Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times. The new study. Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness -- beating their industry indexes by a minimum of ten times over fifteen yearsin environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these "10X companies" to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments. - Publisher.
Subjects: Creative ability in business, Success in business, Technological innovations, Management, Case studies, Commerce
