How long does it take to read For God, Country and Coca-Cola?
For God, Country and Coca-Cola by Mark Pendergrast takes about 10 hours 12 minutes to read at 250 words a minute.
About 10 hours 12 minutes
A week or two of reading
First published 1993. 556 pages, about 152,900 words.
21 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 16 hours 59 minutes |
| Average, 250 words a minute | 10 hours 12 minutes |
| Fast, 400 words a minute | 6 hours 22 minutes |
The page count is the median across 15 editions, so your copy may differ. How we calculate.
About the book
How did an innocuous soft drink, more than 99% sweetened water, come to be regarded as "the sublimated essence of all that America stands for"? For God, Country and Coca-Cola is a cultural, social, and economic history of America as seen through the green glass of a Coke bottle. And what a quintessentially American tale it is. Coca-Cola began humbly as a patent medicine amid the fervor and chaos of Reconstruction Atlanta. A shrewd marketeer saw its value as a beverage, and it rapidly grew through the Gilded Age to become the dominant consumer product of the American Century. The key to Coca-Cola's success was ubiquitous advertising, as the Company's master myth-makers first created and then quenched the thirst of a nation. And when World War II carried American troops overseas, the soft drink went as well, laying the foundation for an enduring and lucrative presence. Drawing on previously untapped archival sources, For God, Country and Coca-Cola paints vivid portraits of the entrepreneurs who led the Company: pious Methodist Asa Candler, who nourished the fledgling enterprise across the threshold of a century; cigar-chomping Robert Woodruff, who hosted presidents at his Georgia plantation; and the aristocratic Roberto Goizueta, whose cosmopolitan background gave him the vision to reach global markets. All have left their indelible imprints on Coca-Cola. Here, too, is a colorful supporting cast of hustlers, swindlers, ad men, and con men who have made the soft drink the most recognizable trademark in the world. The underside of Coca-Cola is also here: shady legal proceedings, cozy arrangements with politicians, brutal treatment of competitors and Third World workers. But, despite its occasionally tarnished image, the Company has marched zealously forward with its cherished product - and its global conquest. Provocative, controversial, and always entertaining, For God, Country and Coca-Cola reveals how Coke has irrevocably transformed our world. As family saga…
Subjects: Frisdrankenindustrie, Soft drink industry, Coca-Cola Company, Erfrischungsgetränk, Histoire, United States
