How long does it take to read Experiential Marketing?
Bernd Schmitt
Experiential Marketing by Bernd Schmitt takes about 5 hours 8 minutes to read at 250 words a minute.
About 5 hours 8 minutes
A weekend read
First published 1999. 280 pages, about 77,000 words.
11 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 8 hours 33 minutes |
| Average, 250 words a minute | 5 hours 8 minutes |
| Fast, 400 words a minute | 3 hours 13 minutes |
The page count is the median across 1 edition, so your copy may differ. How we calculate.
About the book
"Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns."--BOOK JACKET.
Subjects: Marketing, Brand name products, Corporate image, Produits de marque, Entreprises, Merken
