How long does it take to read Crossing the Chasm?
Geoffrey A. Moore
Crossing the Chasm by Geoffrey A. Moore takes about 4 hours 17 minutes to read at 250 words a minute.
About 4 hours 17 minutes
A weekend read
First published 1991. 234 pages, about 64,350 words.
9 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 7 hours 9 minutes |
| Average, 250 words a minute | 4 hours 17 minutes |
| Fast, 400 words a minute | 2 hours 41 minutes |
The page count is the median across 21 editions, so your copy may differ. How we calculate.
About the book
Crossing the Chasm (1991; rev. 1999) demonstrates the existence of distinct marketing challenges for each market segment in the life cycle of new technology-based products. A significant gulf -- the "chasm" -- exists between the market made up of early adopters and the markets of more pragmatic buyers. To cross the chasm, a product team must identify the needs of pragmatic buyers and deliver a "whole product" that more than meets those needs. This landmark book, part of the HarperBusiness Essentials series, shows just how to do that.
Subjects: Marketing, Selling, High technology, High technology industries, Technology, Technological innovations
