How long does it take to read Cradle to Cradle?
Remaking the Way We Make Things
William McDonough, Michael Braungart
Cradle to Cradle by William McDonough, Michael Braungart takes about 3 hours 49 minutes to read at 250 words a minute.
About 3 hours 49 minutes
A weekend read
First published 2002. 208 pages, about 57,200 words.
8 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 6 hours 21 minutes |
| Average, 250 words a minute | 3 hours 49 minutes |
| Fast, 400 words a minute | 2 hours 23 minutes |
The page count is the median across 9 editions, so your copy may differ. How we calculate.
About the book
"Reduce, reuse, recycle," urge environmentalists; in other words, do more with less in order to minimize damage. But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the Industrial Revolution, that creates such fantastic amounts of waste and pollution in the first place. Why not challenge the belief that human industry must damage the natural world? In fact, why not take nature itself as our model for making things? A tree produces thousands of blossoms in order to create another tree, yet we consider its abundance not wasteful but safe, beautiful, and highly effective. Waste equals food. Guided by this principle, McDonough and Braungart explain how products can be designed from the outset so that, after their useful lives, they will provide nourishment for something new. They can be conceived as "biological nutrients" that will easily reenter the water or soil without depositing synthetic materials and toxins. Or they can be "technical nutrients" that will continually circulate as pure and valuable materials within closed-loop industrial cycles, rather than being "recycled"--really, downcycled--into low-grade materials and uses. Drawing on their experience in (re)designing everything from carpeting to corporate campuses, McDonough and Braungart make an exciting and viable case for putting eco-effectiveness into practice, and show how anyone involved with making anything can begin to do so as well.
Subjects: industrial management, environmental aspects, recycling, Long Now Manual for Civilization, Recycling (Waste, etc.), Productontwikkeling
