How long does it take to read Consumer Behavior?
Leon G. Schiffman, Leslie Lazar Kanuk
Consumer Behavior by Leon G. Schiffman, Leslie Lazar Kanuk takes about 11 hours 17 minutes to read at 250 words a minute.
About 11 hours 17 minutes
A week or two of reading
First published 1978. 615 pages, about 169,125 words.
23 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 18 hours 48 minutes |
| Average, 250 words a minute | 11 hours 17 minutes |
| Fast, 400 words a minute | 7 hours 3 minutes |
The page count is the median across 25 editions, so your copy may differ. How we calculate.
About the book
Consumer behaviour, 12th edition explores how the examination and application of consumer behaviour is central to the planning, development and implementation of successful marketing strategies. Additionally, the present edition has been molded keeping in mind that the Indian marketing context has several unique aspects that are different from a developed market. The diversity and nuances of such a context have been captured in the backdrop of conceptual frameworks. With an emphasis on developing a variety of useful skills, This text prepares students for careers in brand management, advertising and consumer research. The 12th edition has been significantly updated to address contemporary trends and issues, including the impact of modern technology on marketing and consumer behaviour, with coverage of the value exchange between consumers and marketers, astute positioning and more. The role of new media providing students with a thorough understanding of how marketers can engage with consumers across social media platforms, manage successful, targeted campaigns and track and measure the results. A new section exploring the effects that hidden motives have on consumer behaviour in Chapter 3.
Subjects: Motivation research (Marketing), Consumer behavior, Consumers, Consumer behavior., Verbraucherverhalten, Consumentengedrag
