How long does it take to read Branding?
Michael Johnson
Branding by Michael Johnson takes about 5 hours 52 minutes to read at 250 words a minute.
About 5 hours 52 minutes
A weekend read
First published 2016. 320 pages, about 88,000 words.
12 days at 30 minutes a day
Estimate based on 275 words per page.
At other speeds
| Slow, 150 words a minute | 9 hours 47 minutes |
| Average, 250 words a minute | 5 hours 52 minutes |
| Fast, 400 words a minute | 3 hours 40 minutes |
The page count is the median across 1 edition, so your copy may differ. How we calculate.
About the book
In this book Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. This book explores every step of the development process required to create the simplest and most immediately compelling brands.
Subjects: Brand name products, Branding (Marketing), Marketing, Werbung, Marke, Gebrauchsgrafik
